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About us
Digitel is a small, innovative company that develops, manufactures and sells finished products. This means that our products are conceived, envisaged, drawn, all their parts manufactured and then assembled, carefully packed and then delivered to the people who need them entirely by us.
HISTORY
Digitel was founded in 1996 in Gornji Milanovac. That year we began manufacturing connecting elements and junction boxes for telecommunications cables. The ideas and product development were ours, whilst manufacturing was done partly in the garage of one of the partners and partly by a contractor. From the very beginning we focused on serving demanding customers such as Telekom Srbija and SBB.
We moved into our own business and manufacturing premises in the industrial zone in Čačak, where part of the manufacturing process would now be housed whilst some was still sub-contracted out.
We shared the space with a close associate and business partner who manufactured tools for us and greatly contributed towards the development of new products.
In early 2010, together with our partners PM Inženjering, we began manufacturing under contract for a new business partner in the UK, making office plug sockets. We expanded our manufacturing and office space and bought additional equipment.
In 2012 we began development of the Kompakt line of products – a cutting-edge solution in an already innovative field. New employees were brought in to handle different departments:
R&D, sales, marketing, administration and manufacturing. Our enthusiasm kept growing.
In 2013 we filed a patent application for our Kompakt solution and began manufacturing and selling the new range of products. Though initial quantities of the product were sold in the domestic market, the highest volume was exported to Bahrein.
We did not rest on our laurels and in 2014 began developing the Iris, today one of the most original rosette solutions in the industry. We were getting ready for the big time.
In 2015 we received ISO certification for our management system. We continued to work ceaselessly on developing new products, on market research and on developing and establishing a business model. At the same time we ceased providing manufacturing services under contract and became solely reliant on the market – a major turning-point for our business operation.
We stepped up our sales and marketing activities. We regularly showed our products at trade fairs in Amsterdam, Cologne and Pordenone. New products joined our range: Iris, PopUp, UPD, DeskUp, Source, SourceCover, Slim and FlipUp. Our annual turnover grew organically, as did the number of our customers and export markets.
Soon after the ISE fair in Amsterdam, in February 2020, the coronavirus pandemic broke out and all trade fairs were postponed. Finally we got back in action at the SICAM expo in October 2021. Despite the complex situation in the market and in our distribution channels, 2021 was a year of record turnover and customer numbers for us and we entered 2022 with great enthusiasm.
In early 2022 we faced a new crisis that needs no further description and which has affected us with increased material costs, a fall in sales to European and Russian customers, inflation and stagnation.
For the first time, in addition to our regular trade fairs – Orgatec (in Cologne), ISE (this time in Barcelona) and SICAM (Pordenone) – we also showed our products at fairs in Serbia (the Building Trade Fair and the Furniture Fair), receiving recognition for innovation in the furniture industry and the Golden Key award at the Furniture Fair. We came up with a new visual identity and designed a new website with a shop.
OUR PHILOSOPHY
Tidy surroundings and good design have a calming effect, reducing stress, improving mood, elevating enthusiasm for work and freeing up time. They make us more effective in everything we do and positively impact quality of life as a whole. At Digitel we want to do our own part to improve the quality of life of every individual.
If we need to use a power socket multiple times a day, then let’s make it as safe and easily accessible as possible for everyone.


OUR VALUES
We work synergistically to articulate our customers’ needs into requirements, which then become the focal point of our activities. This is then the starting-point for creating added value and customer satisfaction.
We use change to accelerate development. Along the way we are always improving our products and additional services, striving for the highest quality standards.
The dedication, creativity, perseverance and expertise of our employees, as well as the competencies of our external partners, are all key in achieving our business goals.
We implement innovation in all the company’s processes, not just in developing new products.
We strive for a corporate culture founded on mutual respect, trust and building good relationships among employees, as well as in relationships with the community and with suppliers.
OUR TEAM

Marina Simović
Financial Management and Administration